Sunday, August 13, 2017

1929 ads for the Rialto, Louisville's million dollar movie palace

Surprisingly, despite the fact that the Rialto was Louisville's most opulent movie palace, it was one of the very last to be equipped with sound.  It continued to play silent movies with a bill that changed twice a week until the end of June of 1929.  Contrary to popular belief, the change to sound didn't exactly happen overnight after The Jazz Singer.  Silent movies continued to be made a few years after 1927;  those with bigger budgets sometimes had added sound effects and music tracks and were advertised as such.
 January 2, 1929
 January 6, 1929
 January 10, 1929
 January 13, 1929
 January 17, 1929
January 20, 1929
 January 24, 1929
 January 27, 1929
 January 31, 1929
 February 3, 1929
 February 7, 1929
February 10, 1929
 February 14, 1929
 February 17, 1929
 February 21, 1929
 February 24, 1929
 February 28, 1929
 March 3, 1929
March 7, 1929
 March 10, 1929
 March 15, 1929
 March 17, 1929
 March 21, 1929
 March 24, 1929
March 28, 1929
 March 31, 1929
 April 4, 1929
 April 7, 1929
 April 11, 1929
 April 14, 1929
April 18, 1929
 April 21, 1929
 April 25, 1929
 April 28, 1929
 May 2, 1929
 May 5, 1929
May 9, 1929
 May 12, 1929
 May 16, 1929
 May 19, 1929
 May 23, 1929
 May 26, 1929
May 30, 1929
 June 2, 1929
 June 6, 1929
 June 9, 1929
 June 13, 1929
 June 16, 1929
June 21, 1929
 June 23, 1929
 June 26, 1929
With this high-quality, half-page ad, the Rialto finally becomes an all-talking theater. Henceforth, the bills would change only once per week. Also the Rialto became known -- for a time -- as the B. F. Keith's Rialto instead of Radio-Keith-Orpheum (RKO) Rialto. Eventually, that would be dropped, but they would continue to book RKO Vaudeville acts. For the time being, Vaudeville lost the Rialto (though it would be back), playing instead at the National, which held on to Vaudeville to its last dying gasps in the 1940s.  June 29, 1929
 July 7, 1929
 July 14, 1929
July 21, 1929
 July 28, 1929
 August 4, 1929
 August 11, 1929
 August 18, 1929
 August 25, 1929
September 1, 1929
 September 8, 1929
 September 15, 1929
 September 22, 1929
 September 29, 1929
 October 6, 1929
October 13, 1929
 October 20, 1929
 October 27, 1929
Then this happened.  October 29, 1929
 November 3, 1929
 November 10, 1929
 November 17, 1929
November 24, 1929
 December 1, 1929
 December 8, 1929
 December 15, 1929
 December 22, 1929
 December 29, 1929

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