Sunday, July 30, 2017

1936 ads for the Rialto, Louisville's million dollar movie palace


 Entrance to the Rialto in 1936.  University of Louisville Ekstrom Library collection.

Unfortunately, the whole month of January of  The Courier-Journal on-line archives are of extremely poor quality. The most legible ad for Collegiate is the one above from December 31, 1935.

 January 9, 1936
A strange new invention called television was demonstrated at the Rialto.  January 16, 1936
 Resident movie critic Boyd Martin seemed mildly interested.  January 18, 1936
 January 23, 1936
January 30, 1936
 February 6, 1936
 February 13, 1936
 February 20, 1936
 February 27, 1936
 March 5, 1936
The Trail of the Lonesome Pine ran for two weeks. March 12, 1936
 March 26, 1936
 April 2, 1936
 April 9, 1936
 April 16, 1936
 April 23, 1936
 Under Two Flags ran for two weeks. May 1, 1936
 May 14, 1936
 May 21, 1936
 May 28, 1936
 June 4, 1936
June 11, 1936
 June 18, 1936
 June 25, 1936
 July 2, 1936
 Shirley's latest hit played for two weeks. July 10, 1936
July 24, 1936
Bing Crosby pictures were dependable hits at the Rialto.  Rhythm on the Range played for two weeks.  July 31, 1936
 August 14, 1936
 August 21, 1936
 August 28, 1936
 Swing Time played for two weeks. September 4, 1936
 September 17, 1936
September 24, 1936
October 2, 1936
 October 9, 1936
 October 16, 1936
 October 23, 1936
 October 30, 1936
 November 6, 1936
 November 13, 1936
November 20, 1936
 November 26, 1936
 December 4, 1936
 December 11, 1936
 December 18, 1936
December 25, 1936

All advertisements appeared in The Courier-Journal in 1935 & 1936.

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