Sunday, July 30, 2017

1936 ads for the Rialto, Louisville's million dollar movie palace


 Entrance to the Rialto in 1936.  University of Louisville Ekstrom Library collection.

Unfortunately, the whole month of January of  The Courier-Journal on-line archives are of extremely poor quality. The most legible ad for Collegiate is the one above from December 31, 1935.

 January 9, 1936
A strange new invention called television was demonstrated at the Rialto.  January 16, 1936
 Resident movie critic Boyd Martin seemed mildly interested.  January 18, 1936
 January 23, 1936
January 30, 1936
 February 6, 1936
 February 13, 1936
 February 20, 1936
 February 27, 1936
 March 5, 1936
The Trail of the Lonesome Pine ran for two weeks. March 12, 1936
 March 26, 1936
 April 2, 1936
 April 9, 1936
 April 16, 1936
 April 23, 1936
 Under Two Flags ran for two weeks. May 1, 1936
 May 14, 1936
 May 21, 1936
 May 28, 1936
 June 4, 1936
June 11, 1936
 June 18, 1936
 June 25, 1936
 July 2, 1936
 Shirley's latest hit played for two weeks. July 10, 1936
July 24, 1936
Bing Crosby pictures were dependable hits at the Rialto.  Rhythm on the Range played for two weeks.  July 31, 1936
 August 14, 1936
 August 21, 1936
 August 28, 1936
 Swing Time played for two weeks. September 4, 1936
 September 17, 1936
September 24, 1936
October 2, 1936
 October 9, 1936
 October 16, 1936
 October 23, 1936
 October 30, 1936
 November 6, 1936
 November 13, 1936
November 20, 1936
 November 26, 1936
 December 4, 1936
 December 11, 1936
 December 18, 1936
December 25, 1936

All advertisements appeared in The Courier-Journal in 1935 & 1936.

Friday, July 21, 2017

1937 ads for the Rialto, Louisville's million dollar movie palace

 January 1, 1937
 January 8, 1937
 January 15, 1937
Bulldog Drummond Escapes played just one day before the Rialto shut down along with the other theaters and stores, not just downtown but throughout the city. The Ohio River was overflowing its banks, resulting in the worst flood in Louisville's history. January 22, 1937
 All above, January 23, 1937
The Brown advertised it was still open, but in in the end it suffered the greatest damage of all the theaters. January 24, 1937
 There were several flood editions that were printed by neighboring cities since the Courier-Journal and Louisville Times headquarters were flooded along with most of the rest of downtown. These flood editions were just a few pages and only a few thousand were printed.  January 25, 1937
The white areas were those which were flooded. The worst devastation was in the West End. January 27, 1937
This post card shows flooded 4th Street. The theater playing Smart Blonde and Fugitive in the Sky is the Mary Anderson (see advertisement above). Beyond that on the right is the Rialto.  Across the street on the left is domed tower of the Loew's. January 28, 1937
 The Kentucky Theatre suffered considerable damage.  January 29, 1937
Kaufman's Department Store, a few blocks north of the Railto and closer to the river, suffered no damage due to a slightly higher elevation.  January 31, 1937
 The Rialto marquee is on the right. January 31, 1937
This first article about the state of the downtown theater district appeared Feburary 7, 1937.
 A subsequent article appeared on February 12, 1937.
Bulldog Drummond returned to finish his run on February 12, 1937 and all was back to relative normalcy in an astonishingly short time.
 Feburary 19, 1937
February 26, 1937
 March 5, 1937
 March 12, 1937
 March 19, 1937
 March 26, 1937
The Rialto announces its redecoration was complete. April 2, 1937
 April 9, 1937
 April 16, 1937
 April 23, 1937
 April 30, 1937
May 6, 1937
 May 14, 1937
 May 21, 1937
 May 28, 1937
 June 4, 1937
June 11, 1937
 Mountain Music was held over for two weeks. June 18, 1937
 July 2, 1937
 July 9, 1937
 July 16, 1937
 July 23, 1937
July 30, 1937
 August 6, 1937
 August 13, 1937
 August 20, 1937
 August 27, 1937
 September 3, 1937
September 10, 1937
 September 17, 1937
 September 24, 1937
 October 1, 1937
 October 8, 1937
 October 15, 1937
October 22, 1937
 October 29, 1937
 November 5, 1937
 November 11, 1937
 November 19, 1937
November 24, 1937
 December 2, 1937
 December 10, 1937
 December 17, 1937
 December 23, 1937
This was nearly a full page ad, which was highly unusual at this time. December 30, 1937

All ads and articles appeared in The Courier Journal in 1937.