I once met Robert Wise around 2000 when he visited DreamWorks, the studio where I was working at the time. He was very charming, very easy to talk to. I told him The Sound of Music played the Rialto over a year. It turns out he was acquainted with the theater since he grew up in Indiana and occasionally visited Louisville. Even all those years later, he was quite touched to learn his movie played there over a year.
Finally, the Rialto was ready to officially let the good doctor in. This ad is from June 12, 1966.
On June 19th this ad appeared.
Meanwhile, the Sound of Music had entered its 63rd week.
The Sound of Music did not go from roadshow to a standard run as you would expect but continued as a roadshow engagement at the Penthouse directly across the street. At 900 seats, the Penthouse was smaller than the Rialto but still large enough that the potential for a continued healthy box office. It continued there for several more months before finally giving up its reserved seat prices for the smaller Ohio in early 1967, which is where I finally saw it when I was in the eighth grade. This full-page ad appeared in the Courier-Journal June 26, 1966.