Sunday, May 28, 2017

1952 ads for the Rialto, Louisville's million dollar movie palace

Over the next few months, the Rialto began to phase out the expected second feature, most of which were B pictures.  I expect it was because of the television boom.  Fewer and fewer people felt the need to spend their entire evenings in the movie theaters as they had done in the past.  January 1, 1952
                                                                      January 10, 1952
                                                                   January 17, 1952
                                                                  January 23, 1952
                                                                 January 31, 1952
                                                                    February 7, 1952
                                                                   February 14, 1952
                                                                February 21, 1952
                                                                     February 28, 1952
                                                                   March 6, 1952
                                                                     March 13, 1952
                                                                   March 20, 1952
                                                               March 27, 1952
                                                                    April 3, 1952
                                                                 April 10, 1952
                                                                 April 17, 1952
                                                                 April 24, 1952
                                                                  May 1, 1952
                    The predictions did not come to pass.       May 8, 1952
                                                                   May 15, 1952
                                                                  May 22, 1952
                                                                      May 29, 1952
                         Republic was known for its westerns, not its musicals.      June 5, 1952
                                                                  June 12, 1952
                    The venerable favorite returned.     June 19, 1952
                                                                    June 26, 1952
                                                                    July 3, 1952
                                                                    July 10, 1952
                                                                    July 17, 1952
                                                                      July 24, 1952
                                                                   July 31, 1952
                                                                 August 7, 1952
                                                                 August 14, 1952
                                                               August 21, 1952
                                                                 August 28, 1952
                                                             September 4, 1952
                                                               September 11, 1952
       The 'Big Screen Theatre Television' broadcast was an early closed circuit projection system.  These were installed in about one hundred threaters across the country but they quickly fell out of favor.  It appears to only have been used once at the Rialto this year. The quality was probably quite poor, and the prices were high.        September 18, 1952
                                                                September 25, 1952
                                                                  October 2, 1952
                                                                 October 9, 1952
                                                                October 16, 1952
This was the second movie based on the wartime comic strip by Bill Mauldin, who despised both of them.                                                  October 23, 1952
                                                                  October 30, 1952
                          This rather verbose ad took up about 75% of the page.  November 6, 1952
                                                                 November 13, 1952
                  The Greatest Show on Earth returned for one week on November 20, 1952
                                                               November 27, 1952
                                                                  December 4, 1952
                                                                 December 11, 1952
                                                                  December 18, 1952
                                                                December 25, 1952
A special preview of an upcoming feature was a New Year's Eve tradition at the Rialto.                   December 31, 1952

All advertisements appeared in The Courier-Journal in 1952. 

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