Wednesday, May 31, 2017

1951 ads for the Rialto, Louisville's million dollar movie palace

                                                                  January 1, 1951
                                                                   January 4, 1951
                                                                   January 11, 1951
                                                                 January 18, 1951
                                                                    January 25, 1951
                                                               February 1, 1951
                                                                  February 8, 1951
                                                                February 15, 1951
                                                                   February 22, 1951
                                                                    March 1, 1951
                                                                     March 8, 1951
                                                                    March 15, 1951
                                                                     March 22, 1951
                                                                     March 29, 1951
                                                                      April 5, 1951
Bill Mauldin hated this film version of his wartime comic strip and its sequel.    April 12, 1951
                                                                      April 19, 1951
                                                                   April 26, 1951
                                                                        May 3, 1951
                                                                   May 10, 1951
                                                                     May 17, 1951
                                                                      May 23, 1951
                                                                       May 30, 1951
                                                                       June 6, 1951
                                                                     June 13, 1951
                                                                     June 20, 1951
                                                                      June 27, 1951
                                                                       July 4, 1951
                                                                        July 11, 1951
Up to this point in 1951, the Rialto had played strictly double bills, but Ace in the Hole was a prestige picture.  It didn't open very well, however, which soon resulted in a title change.    July 18, 1951
                                                                       July 25, 1951
                                                                      August 1, 1951
Alice in Wonderland was a disappointment for Disney in its initial release. Walt said it had no heart and purists did not care for the 'Disneyfication' of its source material. It has some terrific sequences, however.  August 8, 1951
                                                                    August 15, 1951
                                                                  August 22, 1951
                                                                    August 29, 1951
                                                                September 5, 1951
 By the time Ace in the Hole hit the drive-ins on September 5th, it was retitled The Big Carnival.
                                                                 September 5, 1951
                                                                  September 12, 1951
                                                                 September 26, 1951
Admission prices were a premium for David and Bathsheba, and there was no second feature.  October 3, 1951
                                                                  October 10, 1951
                                                                   October 17, 1951
                                                                    October 14, 1951
                                                                October 31, 1951
                                                                       November 7, 1951
                                                                  November 14, 1951
                                                                 November 21, 1951
                                                              November 28, 1951
                                                                   December 5, 1951
                                                               December 12, 1951
                                                                 December 19, 1951
There was no second feature with the new Bob Hope movie, My Favorite Spy.  As more people bought televisions, no doubt fewer of them expected to spend their entire evenings out.  December 26, 1951
The Rialto had a tradition of previewing features on New Year's Eve. December 31, 1951

All advertisements from The Courier-Journal, 1951.

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